Leading Practices
Map stakeholders by influence behavior, not hierarchy: Place people based on how they operate in the system—gatekeepers control resources, champions shape direction, mobilizers influence peers, and observers watch and wait.
Design for movement across quadrants: The matrix should help teams plan how stakeholders shift roles over time.
Monitor where support could erode: Pay attention to those who may disengage if left unsupported. Loss of energy signals risk before formal resistance appears.
