Problem Definition

This canvas leverages both the burning platform and discovery insights as the foundation for action. It pushes teams to connect the ‘why act now’ to the ‘what should we solve’.

Leading Practices:

Be disciplined in separating symptoms from causes: Use the canvas to move beyond visible pain points and articulate what is structurally creating them.

Keep the problem solution-agnostic: Scrub language that implies a specific intervention. A strong definition creates space for multiple credible solutions.

Test the problem definition for relevance: Pressure-test whether different roles can recognize the problem as real—even if they experience it differently.

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