Storytelling Canvas
This canvas helps teams communicate by connecting quantitative and qualitative insights. It ensures stories are purpose-built for the outcomes they are intended to achieve.
February 25, 2026
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Themes
What are the core themes of your vision statement??
Vision Statement
What is the future state of your business? How are you going to help your customer?
Supports
What are the supports that strengthen you while reaching your vision?
Bold Steps
The big steps towards your vision
Challenges
What are the challenges that hinder you while reaching your vision?
5 Effective ways to use the tool
Team Alignment
Align your team on shared goals that have been co-created. When used well, it will allow a “north star” to emerge that the team will rally round. It will help keep you focused on results and impact without compromising on what is important to the organization, values, relationships, brand etc.
Pitching for Buy-in and Investment
Clarity is key here. Your team need to know exactly what the goal is and what it looks like. If they are aligned on this, they can work far more effectively as a unit. But don’t be afraid to think big. Short term goals are all well and good, but driving towards ambitious targets will be what will keeps you innovating and improving.
An on-boarding tool
This is an amazing tool for bringing new team members up to speed. Building understanding and excitement, you can quickly communicate the vision of the team.
Pressure test your strategic focus
You are in the middle of implementing your strategy….stop the autopilot for a moment and allow your team to breath and sense check what is in play. Re-align your team on the ‘why’ and the vision objectives. Reflect on what is helping and what is holding you back. Work hard and be honest about your strategic focus. Are the correct BOLD STEPS in play? Are you working on the right things? Are we good as-is, or do we need to adjust?
As a template for a visual artifact
The content that you create can be transformed into a stunning visual artifact that can be shared in many ways. From beautiful wall hangings in the office to part of your digital communication strategy.
Top Tips
Be patient! Work on the top half first
It’s easy to get carried away with the bold steps necessary to reach your goals. However, it’s important to absolutely nail what that vision statement is and what the core themes that surround it are before you go diving in. With a well developed goal, you can be far more specific with your bold steps and what the supports and challenges are.
Be clear, aspirational and aligned on your vision
Clarity is key here. Your team need to know exactly what the goal is and what it looks like. If they are aligned on this, they can work far more effectively as a unit. But don’t be afraid to think big. short term goals are all well and good, but driving towards ambitious targets will be what will keeps you innovating and improving.
Beware the word-smithing rabbit holes
You can spend hours contemplating the exact wording of your vision statement. It is, after all, the core of this canvas. However, try not to get bogged down in the wording. Be clear in what you want, but you can always come back and adjust it later. The main benefit here is the agreement on the ideas surrounding it, not the statement itself.
Be BOLD
The whole point of this canvas is to challenge yourself. The bold steps should be exactly that. Bold. You need to be ambitious and look to how you can take great strides rather than small steps towards your vision.
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