Horizon Scan

This canvas codified market dynamics and industry trends that are external to the organization. It identifies forces that could impact problem definition or solution design.

Leading Practices:

Explicitly define the three distinct time horizons: H1, H2 and H3 are often 1, 3 and 5 years, but that is fluid, depending on the situation.

Keep attention externally-focused: Horizon scanning is about noticing forces external to the organization that may shape constraints or possibilities.

Describe possible implications without rushing to conclusions: This is about orientation, not prediction.

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